In a surprising twist, reports emerged of Google in advanced discussions with Apple to merge its Gemini AI into iPhones. This potential collaboration carries promises of hefty financial gains for Google, while refining the image of its AI that has faced public skepticism. For Apple, the partnership signals a stride forward in the AI landscape.
Lagging in the AI Race
The unveiling of ChatGPT-3 by OpenAI in late 2022 set off a frenzied competition among tech giants. Partnered with OpenAI, Microsoft leads the charge with nearly a 50% stock surge. Meanwhile, Apple and Google have grappled to keep pace.
Racing to match Microsoft, Google introduced Gemini, formerly known as Bard, as its retort to ChatGPT. However, Gemini has been marred by issues, displaying tendencies for flawed outcomes. On the other hand, Apple, once a trailblazer, finds itself devoid of an AI ecosystem, a stumble that has stained its reputation significantly.
A Ray of Hope
Though the final contours of the deal are yet to be finalized, an agreement between these tech powerhouses stands to fuel significant growth for both entities. The revelation propelled Google’s stock up by 5% on the day of the announcement, with an additional 3% uptick since. While Apple experienced a modest 0.5% increase initially, subsequent setbacks have dimmed its momentum.
Gaining a Broader Vision
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Featured photograph by Chris Liverani on Unsplash.
