2023: The Year of Electric Pickups
The year 2023 marked a significant turning point for electric pickups. Leading the charge was Tesla Inc’s much-anticipated Cybertruck. Despite its innovation, Tesla faced manufacturing hurdles, underscoring the complexity of mass production in the electric vehicle sector. However, this is just the beginning of an exhilarating journey as the concept of electric pickups continues to evolve.
Revolutionizing the Market
Toyota Motor Corporation is poised to unveil its all-electric pickup before the close of 2025. Worksport Ltd, a forward-thinking automotive accessory manufacturer dedicated to clean energy solutions, is set to introduce solar-powered tonneau covers, enhancing the range and features of electric pickups. Worksport’s SOLIS, scheduled for release this summer, promises to redefine the pickup truck market with cutting-edge solar technology integrated into a durable and functional truck bed cover. The company’s commitment to merging automotive accessories with renewable energy signifies a pivotal moment in eco-friendly innovation.
Driving Towards Tomorrow
In a bid to accelerate its foray into the electric vehicle landscape, Toyota is gearing up to introduce the electric version of its Hilux pickup. Building on the momentum from the unveiling of a hydrogen fuel cell Hilux prototype, Toyota showcased its “electrified” version, the Hilux Revo BEV, in Thailand in 2022. However, progress since then has been limited. Toyota recently announced that the electric Hilux will be market-ready by the end of 2025, aligning with industry shifts towards sustainable transportation models.
Embracing Electric Innovation
Toyota’s strategic evolution also includes the rebranding of its battery subsidiary. Following the complete acquisition of Primearth EV Energy shares from Panasonic, Toyota renamed the subsidiary Toyota Battery Company Ltd. This transformation underscores Toyota’s commitment to expanding its electric vehicle portfolio and underscores their steadfast focus on sustainable mobility solutions.
