Ford Motor Company F closed 2025 with solid sales growth, as U.S. vehicle sales rose 6% year over year, marking the company’s best annual U.S. sales and fourth-quarter performance since 2019. Ford outperformed the industry for the 10th consecutive month in December.
The company’s total sales for the year climbed 6% to 2.2 million vehicles,with overall market share reaching 13.2%. In the fourth quarter of 2025, Ford sales rose 2.7% to over 545,200 vehicles, again outperforming the industry, while market share improved 0.9% in the fourth quarter of 2025.
The Ford F-Series remained America’s best-selling truck in 2025, with sales exceeding 828,832 units, marking an increase of 8.3%. Meanwhile, the Ford Maverick posted its strongest sales year on record, with 155,051 vehicles sold, and delivered record fourth-quarter sales of 34,147 pickups, up 54.2%.
In total, Ford truck sales for the year, including pickups and vans, reached 1,268,749 vehicles, solidifying Ford’s position as America’s best-selling truck manufacturer.
In the SUV segment, Explorer remained America’s best-selling SUV, jumping 14.7% with 222,706 SUVs in 2025, and in the fourth quarter of 2025, Explorer sales rose to 61,777 units, an increase of 30.6%. The Ford Bronco also delivered a record year with 146,007 vehicles sold, up 33.7%, while the fourth quarter of 2025 sales increased 12% to 36,086 units. Overall, the Ford SUV sales for 2025 totaled 783,174 vehicles, up 1.6% year over year.
Ford’s electric vehicle sales totaled 84,113 vehicles in 2025, including 51,620 Mustang Mach-E electric. Ford plans to launch its next all-new EV — a fully connected midsize pickup truck based on the Universal EV Platform assembled at the Louisville Assembly Plant starting in 2027.
Hybrids gave a major boost to Ford’s deliveries. The company sold a record 228,072 hybrid vehicles (including PHEVs) in 2025, marking a 21.7% increase. The year concluded with record hybrid sales in the fourth quarter of 2025, with 55,374 vehicles sold.
Overall, Ford’s 2025 strong performance highlights the strength of its balanced product strategy, with trucks, SUVs, and hybrids driving growth and strong customer demand, as customers favored better fuel efficiency without EV cost and charging concerns.
Competitive Context
General Motors GM deliveries declined 7% year over year, totaling 703,001 vehicles in the fourth quarter of 2025, echoing broader market softness. EV deliveries were particularly impacted, dropping about 43% to 25,219 units in the quarter. Despite the drop in the fourth quarter, GM has led the U.S. auto market in 2025, driven by strong performance in full-size pickups and SUVs.
Stellantis STLA, an Italian-American automaker through its U.S. sales arm FCA US, reported fourth-quarter 2025 deliveries of 332,321 vehicles, reflecting an increase of approximately 4% year over year. In December 2025, the company sold 121,170 total vehicles, growing 4% from the year-ago figure. For full 2025 calendar year, the company reported total sales of 1,260,344 vehicles, reflecting a decline of 3% year over year.
The Zacks Rundown for Ford
Shares of F have gained 16.2% in the past six months compared with the industry’s growth of 44.4%.
Image Source: Zacks Investment Research
From a valuation standpoint, F trades at a forward price-to-sales ratio of 0.33, above the industry and its own five-year average. It carries a Value Score of A.
Image Source: Zacks Investment Research
See how the Zacks Consensus Estimate for Ford’s earnings has been revised over the past 90 days.
Image Source: Zacks Investment Research
Ford stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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Ford Motor Company (F) : Free Stock Analysis Report
General Motors Company (GM) : Free Stock Analysis Report
Stellantis N.V. (STLA) : Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).
