Revolutionary Decision by Rivian
California-based electric vehicle (EV) manufacturer Rivian Automotive (NASDAQ:RIVN) has taken a bold step by discontinuing the provision of key fobs to new customers. Instead, new Rivian owners will have to make do with a key card or the brand’s mobile app for vehicle access, unlocking, and driving.
The Shift in Customer Experience
Recent reports indicate that the key fob is no longer included at delivery, with customers having the option to purchase it separately from Rivian’s Gear Shop at a later time. An exchange between a Rivian representative and a new customer was shared on Reddit, shedding light on this operational change. Notably, the key fob is temporarily unavailable at the gear shop, creating a slight inconvenience for potential buyers.
Rivian is yet to provide an official statement in response to the inquiries made by Benzinga regarding this transition.
Accessing Vehicles in a New Light
Prior to this change, Rivian had been known to offer new vehicle owners both key cards and a key fob. The key card, resembling a credit card in size, utilizes NFC technology for vehicle access. To lock/unlock the vehicle and initiate driving, customers simply need to tap the card against the door handle and interior, respectively.
Alternatively, customers can leverage the Rivian App on their smartphones to seamlessly operate their vehicles.
Industry Trends and Insights
Rivian’s decision to exclude key fobs aligns with a broader industry trend. Tesla, a pioneer in the electric vehicle sector, also refrains from providing key fobs to customers. Those interested in a Tesla key fob can acquire one for an additional $175 through the company’s online store.
As the automotive landscape evolves, companies like Rivian are setting new standards by adapting to changing consumer preferences and technological advancements.
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