As Super Bowl LVIII readies to get underway at Allegiant Stadium in Las Vegas this Sunday, Nevada’s cannabis industry, underpinned by recent legislative reforms and strategic positioning, is set to capitalize on the influx of visitors.
The state has notably increased legal possession limits to 2.5 ounces and streamlined market access by removing the medical marijuana license requirement for retailers.
The Cannabis Market in Nevada
In a recent report, senior analyst Pablo Zuanic focused on Nevada’s cannabis market dynamics, highlighting an $850 million industry beginning to stabilize with attractive economics.
Despite year-over-year declines in the past, 3Q23 sales dipped only 1% year-over-year, with October sales showing a 2% increase, according to official state data.
This stabilization comes as visitor volumes to Las Vegas remain steady, and the economic indicators such as revenue per available room and gross casino revenue show significant year-over-year increases.
Growth of Dispensaries and Market Economics
Nevada now boasts 104 licensed dispensaries, reflecting robust growth from two years prior and maintaining a revenue per store well above western state averages.
With wholesale prices exceeding $1,600 per pound—double that of Arizona—and retail prices for flowers slightly decreasing yet remaining significantly higher than other western states, the market’s economics are notably strong.
Market Composition And Leading Brands
In terms of market composition, Nevada presents a somewhat more consolidated landscape compared to other western states. Leading brands such as STIIIZY, Alternative Medicine, WYLD & Shine (by Green Thumb) and CAMP (by The Source) dominate the market, excluding house brands which account for 7% of sales.
Public Multi-State Operators (MSOs) Shaping Nevada’s Cannabis Sector
MSOs active in Nevada include AYR Wellness AYRWF, Curaleaf Holdings CURLF, Green Thumb Industries GTBIF, iAnthus, Jushi, Planet 13 Holdings and Verano VRNOF, each playing a significant role in shaping the market’s competitive and dynamic environment.
Planet 13 Holdings PLNHF, a leading name in Nevada’s cannabis market, remains at the forefront, outperforming amidst challenging market conditions.
Despite a statewide downturn in sales, Planet 13 has maintained its 9% market share, thanks to its innovative approach, including the addition of a consumption lounge and various entertainment options at its Las Vegas superstore. These expansions are not just enhancing customer experience but are also expected to attract a diverse clientele, particularly tourists in town for the Super Bowl.
