Looking at the underlying holdings of the ETFs in our coverage universe at ETF Channel, we have compared the trading price of each holding against the average analyst 12-month forward target price, and computed the weighted average implied analyst target price for the ETF itself. For the ALPS Sector Dividend Dogs ETF (Symbol: SDOG), we found that the implied analyst target price for the ETF based upon its underlying holdings is $62.15 per unit.
With SDOG trading at a recent price near $55.58 per unit, that means that analysts see 11.81% upside for this ETF looking through to the average analyst targets of the underlying holdings. Three of SDOG’s underlying holdings with notable upside to their analyst target prices are Omnicom Group, Inc. (Symbol: OMC), Dow Inc (Symbol: DOW), and Seagate Technology Holdings PLC (Symbol: STX). Although OMC has traded at a recent price of $77.07/share, the average analyst target is 26.87% higher at $97.78/share. Similarly, DOW has 21.46% upside from the recent share price of $30.42 if the average analyst target price of $36.95/share is reached, and analysts on average are expecting STX to reach a target price of $109.29/share, which is 17.43% above the recent price of $93.07. Below is a twelve month price history chart comparing the stock performance of OMC, DOW, and STX:

Combined, OMC, DOW, and STX represent 6.03% of the ALPS Sector Dividend Dogs ETF. Below is a summary table of the current analyst target prices discussed above:
| Name | Symbol | Recent Price | Avg. Analyst 12-Mo. Target | % Upside to Target |
|---|---|---|---|---|
| ALPS Sector Dividend Dogs ETF | SDOG | $55.58 | $62.15 | 11.81% |
| Omnicom Group, Inc. | OMC | $77.07 | $97.78 | 26.87% |
| Dow Inc | DOW | $30.42 | $36.95 | 21.46% |
| Seagate Technology Holdings PLC | STX | $93.07 | $109.29 | 17.43% |
Are analysts justified in these targets, or overly optimistic about where these stocks will be trading 12 months from now? Do the analysts have a valid justification for their targets, or are they behind the curve on recent company and industry developments? A high price target relative to a stock’s trading price can reflect optimism about the future, but can also be a precursor to target price downgrades if the targets were a relic of the past. These are questions that require further investor research.
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