Sunday’s much-anticipated Super Bowl wasn’t just about football. The game also featured some of the most high-stakes advertising of the year, with companies shelling out a whopping $7 million for a 30-second slot. This year’s game drew a record-breaking 115 million viewers, and projections suggest that 2024’s viewership will eclipse that number. Where else can marketers reach such a colossal audience?
Microsoft’s AI Showstopper
Microsoft (NASDAQ: MSFT) played a pivotal role in the AI revolution with its substantial investment in Open AI’s ChatGPT, signaling the company’s commitment to AI innovation.
During the Super Bowl, Microsoft showcased the capabilities of its AI-powered digital assistant, Copilot, in an ad titled “Watch Me.” The commercial demonstrated how the technology aids users across various scenarios, from creating storyboards for movies to designing business logos. Microsoft has already witnessed strong demand for Copilot, with over 1 million paid users and significant adoption by Fortune 100 companies, highlighting the commercial potential of its AI services.
Alphabet’s Cutting-Edge AI
Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) showcased its AI prowess through the capabilities of its Pixel 8 phone in an ad titled “Javier in Frame.” The commercial highlighted the device’s Guided Frame feature, which assists users with blindness or low vision in taking selfies. Beyond this, Alphabet’s Vertex AI platform and Google Gemini, the company’s latest advanced AI model, are poised to enhance search and digital advertising, promising lucrative prospects for investors.
CrowdStrike’s AI Triumph
CrowdStrike (NASDAQ: CRWD), a leader in AI-powered cybersecurity, deployed humor in its Super Bowl ad “The Future” to underline the significance of AI in safeguarding against digital threats. The company’s relentless focus on AI-driven solutions is reflected in its robust financial performance, with substantial revenue growth and record profitability in the third quarter. CrowdStrike’s strategic positioning in the AI cybersecurity space bodes well for its future and investor returns.
Seizing the Investment Opportunity
The widespread visibility of these AI applications during the Super Bowl underscores the increasing significance of AI in mainstream consumer interactions and business operations. As these technologies continue to permeate various sectors, investors stand to benefit from the exponential growth potential of AI-powered companies.
